BMW have jumped on this opportunity with a brilliant ad featuring the man himself and their BMW i8 Roadster.
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In terms of rivals, think Range Rover Autobiography, or perhaps even the Bentley Bentayga.
BMW took the covers off the X2 M35i back in September last year so it is not necessarily a new car but it only recently touched down in South Africa and we were one of the first to get acquainted with it.
The car is based around the M5 Competition which means it packs 617 hp (460 kW) from the twin-turbo 4.4-litre V8.
Having spent a week behind the wheel of the car in question we are not even remotely shocked at this claim as it was blisteringly quick.
“This car is the ultimate performance machine that we will offer.”
BMW took the covers off their new safety car for the Formula E and as you can see in the…
Should that be a bit too over the top for you, Gruppe5 Motorsports are also offering a more sensible 744 HP (555 kW) option.
The changes may be subtle, but they just make the looks of the Z4 pop that little bit more.
BMW’s highly-anticipated high-performance Coupe is making the headlines once again courtesy of a fresh teaser signalling the reveal is right around the corner.